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NICHOLAS BENITEZ CV

Professional Experience

I'm a creative who specializes in e-commerce, content, marketing and product management. Having created my own brand, Masone, I have gained the unique understanding of the needs of the customer and the business and I enjoy developing innovative solutions for both. I look forward to bringing my experience in project management, team management and creative direction to a progressive team of creatives.

May 2022 - Present

ONITSUKA TIGER
/ASICS
E-Commerce Specialist

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  • Second in command for Onitsukatiger.com in the North America.

  • Schedules and creates Emailers. 

  • Strategizes with the North American Team and Japan on E-com, retail, events and influencers.

  • Reports on Analytics from our E-commerce and Emailers

  • Upload products through our PIM system (Salsify and Salesforce marketing cloud) to our E-commerce and Amazon market place.

  • Creates assets (banners or video) when needed for website( US and Global), social media and online ads.

  • During my time here we have brought sales up to average 150k weekly.

MASONE COLLECTIVE - DIRECTOR 

  • Created all men’s wear garments on brand website by sourcing fabrics and creating tech packs and CAD drawings.

  • Managed and created E- Commerce, email, and social content for marketing using Adobe photoshop and Illustrator.

  • Managed product inventory with Excel Spreadsheets to organize garments by size, color way and SKU as well as see     which garments need to be reordered.

  • Established and maintained influencer and vendor relationships.

  • Managed supply chain from factory directly to customer or brick and mortar partners.  

  • Developed digital marketing strategies.

  • Execute copywriting for products on site and attract customers using search engine optimization.

  • Use social media tools (Instagram and Facebook) to target a strong customer base and funnel traffic to website. From April 2020 to December 2020 I raised my online store sessions by 2,891%.

  • Created affiliate banners using Shopfiy for Google ads, Facebook, and Emailers.

June 2021 - Present

MAGICSNEAKER.COM
E-Commerce Coordinator

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  • Manages and oversees the e-commerce (Shopify platform).

  • Manages inventory

  • handles all errors with website

  • add new products to website

  • creates product images

  • handles fulfillment

  • communicates with customers

  • establishes and executes marketing strategy for e-commerce and social media using SEO, Google analytics, Facebook and Instagram. 

  • creates content for websites and social (graphics, images, videos, emails)

  • Achievement: before I got took over the e-commerce. This company made on average $80,000 a year and in 3 months since I took over I have made this company close to $300,000 and grew the Instagram following by 4,000.

Sept.2015 - Present

DNA FOOTWEAR - LEAD GRAPHIC DESIGNER/ CONTENT MANAGER

Oct. 2014 - Sept.2017

  • Lead art direction for all marketing, packaging and production needs.

  • Remained current within design and fashion trends to keep the brand competitive.

  • Created graphics to be used for print, billboards, e-commerce banners, emailers, etc.

  • Designed emailer marketing campaigns through Dotmailer

  • Managed 4 designer team to complete company projects and product retouching. The team and I would edit over 300 product images a day. 

  • Shot and edit lifestyle images.

  • Swiftly and efficiently executed cross functional projects with the e-commerce and marketing departments.

  • Researched different marketing platforms to be used to drive more traffic to e-commerce and brick and mortar locations.

  • Worked closely with CEO and buyers team to created graphics and garment ideas for private label.

METRO INK - GRAPHIC DESIGNER

July 2014 - Sept. 2014

  • Produced all marketing materials for advertising purposes including business card design, logos, and flyers for local businesses in Staten Island.

THE STUDIO NYC - FREELANCE STORY BOARD ARTIST / ILLUSTRATION INTERN

April 2012- May 2013

  •  Illustrated storyboards, character design, children’s books, ad campaign along with photography and branding.

  • Collaborated with a team of Illustrators, 3D Artist, and Music Engineers.

  • Conceptualized commercials and character development.

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