DNA FOOTWEAR
DNA
Footwear
Jack of all trades
My time at DNA gave me mountains of experience. When I first started there I was just a product retoucher over a short amount of time I ended up being the Lead Graphic Designer. In this role I over saw 2 interns and 3 Graphic Designers. I was working in a cross functional capacity with the marketing team helping them to come up with ideas for products to show case. Conducting lifestyle and product shots for each brand that we carried. I created our emailers in Mailchimp. Lastly I created artwork for our billboards in Brooklyn.
Creating emailers from scratch gives me more creative control. I have used platforms like Dotmailer and Smart Focus to host our emails. I was able to create the layout in photoshop and import the slices into any platform we was using at the time and associate a specific slice to specific link. The emailer you see right now was something I designed for DNA Footwear’s winter sale. The call to action boxes around the shoes we're sliced and associated with the link that took you directly to the product on our web store.
Emailers like this was very positive for us in creating sales.
Content creation
&
strategy
Presidents Day Campaign
This was one of my favorite campaigns to
create. I had the idea to use the black and white
photos of old Presidents and use them in our
advertisements. I used my photoshop and
photography skills to create these images you
see before you.
We used the images for social media,
emailers, and web banners. We posted one
picture a day for social and our emailers. The
response was very positive with followers
engaging on Instagram and Facebook and
yielding in a significant amount of sales.
Gallery
Please see my gallery to get a better look at the photography and
graphic content i created while at DNA footwear. Everything here was used for DNA's E-commerce, social, email marketing campaigns, print and billboards.
Skills used in this role:
photo retouching
product photography
lifestyles photography
creative direction
print design
social media content
e-commerce content
email design
